We started off basing our project around the genre 'indie rock' which we thought would be enjoyable and fun to create a music video to. We searched for possible songs for a while but in the end we lead towards the song 'The Man's Machine' by Jamie T. The song fitted in well with the genre we were looking for. However after we found little research about the artist and the lyrics had not been posted due to the album being released early it was hard for us to make any progress at all. So we had to reassess our ideas.
We also found it hard to identify the main forms and conventions of the genre 'indie rock'. The main forms and conventions of indie rock were originated in the United States and United Kingdom in the 1980s. The term is often used to describe the means of production and distribution of independent underground music. Many indie rock groups consist of an electric guitarist, lead singer, bass guitarist , and a drummer, forming a quadrate.
On researching further, we discovered that Jamie T’s videos consisted of all of the conventions. When looking at the video we found he has very rustic and unusual images, which encourages people to think about the meaning behind the song. A lot of the time Jamie T’s videos are surreal and do not clearly link or represent the lyrics. The postmodern element of ambiguity is reflected here. His videos therefore represent a visual spectacle and engage his audience on this level. They intrigue and provide humour for the audience, therefore his audience await new videos with interest.
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