How effective is the combination of your main product and ancillary texts?

For my main task I had to create a music video and to accompany this, a CD cover and a magazine advert to promote the CD release. As an encoder I had to ensure myself what I was producing would fit to the decoders needs, finding my finial products appealing. Once I had created my main task I then moved onto looking and researching into Paolo Nutini’s past CD cover and magazine advert to gain an understanding of the forms and conventions of what was used to appeal to his target audience.
I did not plan all three tasks together, I created my main task (music video) first which determined what the advertisement and CD cover would consist of. Reasoning for this was because I felt if I had created all of them at the same time it would have restricted my creativity on my music video, this was I could change and edit the video to develop the most successful outcome. Although I had not planned all my tasks together I have carried through intertextuality which links all three together. How I linked them together was setting a scene, in the video we have accumulated a autumn feel through the mise-en scene, this was done by the browns and gold from the leaves, when it came to creating my CD cover I used Paolo Nutini’s conventional stripes and my artist had the same clothes on as seen in the video. The picture and colours of the CD cover show off a positive vibe, this has been carried out through all three tasks, and this would attract the decoder’s attention. The main link between the video to the CD and advert would be the artist, the decoder can relate the artist and this helps sell your product.
For my CD cover I took a photograph of our artist in the same clothes he wore in the music video, showing a clear cohesion between the CD cover and the video. This supports and promotes the main text at the same time. The advert links in with a copy of the CD cover placed the top centre of the page. I kept the rest of the page in a dark shade of blue, and this highlights the CD cover and the text on the page (in white). I find the link between my CD cover and advert has been produced well, with the snap shot of the album from page on the advert gives the encoder a sold idea of what they should be looking for in the shops.
I am pleased with my final outcome of my three tasks, I feel they relate well to each other and the links are obvious to my decoder. As the encoder I have done the maximum amount of research to understand what my audience want to see, in the video and ancillary tasks. However if I went back I would have liked to improve the music video and really enhance the autumn feel.