Early rushes

After capturing some footage we decided to create a focus group who we would show the start of our music video to, this would help us determine if we are heading down the right root to creating a successful music video or heading to an epic fail. After showing our early footage to the class we received several opinions.

Ciara - "I am enjoying the start of your music video, but i am finding it difficult to understand the story line. I also feel the performance and narrative need to be shown as two different things, this could be done though editing?"

Emily - "I really like your mise-en-scene, and how you have managed to create this folk theme to your music video"

James - "i find the actor interesting he a good looking guy and confident i feel he really helps this music video shape what it is, maybe using more of him in the performance roll would be needed?"

i found the finding very dominant with a few oppositional comments, as a encoder I had to rethink my situation and put myself in the decoders position and work backwards know would messages would be taken from the video and how i can show thing from the encoders roll. From the comments received i decided to create a questionnaire for the people who have watch my video to give me stronger feed back my video was and what appeals to them in a music video.