Planning - Approach with reference to research

Research planning

After researching Steve Archer and Andrew Goodwin I have decided to highlight some of the points which I would like to show through my video.

Narrative and Performance based videos was a key element of Steve Archers research, this was highly influential on creating our music video. Having our performance as our main section of video footage and playing the story line from lyrics and music and cutting footage in to create the story.

Links between lyrics and visuals is playing a large part in our music video, the idea we have come to for our video is to create a performance roll for the lead singing and then play a narrative story line against what he is singing about, trying to amplify the meaning of the song.

Due to Nutini's unique dress sense we are having to use a lot of close up shots and really show off his fashion, another item which is important is his hat, this appears in several of Nutini's Videos.

Conventions of Paolo Nutini's Music Videos

After looking at Paolo Nutini's music videos I took certain conventions which were used though out his videos and have taken the ideas into account when it comes to creating my music video. this such as

- dress, clothing, style, iconic hat

- setting, location (autumn feel)

- lip sinking techniques

- editing

Target Audience

a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience.

My Target audience is from 16 - 40 reasoning why we have such a large audience, after doing primary research asking and noting people around school would they buy a Paolo Nutini album because they enjoy listening to them and why do they enjoy listening to his tracks? I then asked the older generations teachers, parents, parents friends and work associates. Both the younger and older generation had similar answers,

James age 16 "i enjoy listening to his music because it plays off a happy vibe"

Jessica age 22 "his songs have a summer feel to them, always make me smile"

Alex age 40 "After hearing him on the radio in 2006 i have alway purchased his new albums each one contains so much excitement"

Creating a video to cater for this large age rage would seem to be difficult but as all of the feed back has been about the positive happy vibes, we have aimed to film on a summer like day, with autumn leaves but throw in a sensitive story line to keep our audience interested and attached to the video.