My target Audience

I have to take into consideration how i can make my music video appeal to my target audience, this can be done by costume, setting location and camera angles. costume is a great way to get my target audience interested in my video because Paolo Nutini is seen as a stylish roll model for a lot of the younger generation, so dressing my main character in correct outfit is vital. location is key to creating a good feel within my music video, with an upbeat song and a sunny location. camera angles have to be busy and not to long to keep my audiences attention gripped to my video, the story line also created and interesting viewing due to the normality of the situation.