what i plan to show through my music video

Montage - As we are basing our music video on the folk genre, there are certain aspects which we have to carry through to our video to create this theme. Montage is a key element in creating a successful folk feel to our video. i intend to use a large around of fades to carry the music, keeping our audiences eye flowing. when coming to a up beat part of the track i will use quick cuts and jump shots.

Mise en scene - location is a large part of our music video to create the folk vibe, this links in with the idea of paradigmatic contrasts between the music and visuals. when considering the for our performance side of the video we intended to use a local park due to the has lots of trees and help contribute to the folk and autumn feel. The Narrative side to our story we are hoping to go in the direction of a modern locations, using a town house, scenes of trains, views of town centre and taxi views (views from inside a cab).

Costume - Our main character James has to be styled in a unique and interesting folk themed way. I intend to dress him with checked shirts, skinny jeans with turn ups, deck shoes, low cut t-shirt and a trilby (iconic to symbolize Paolo Nutini).

Mystery Woman - dressing her smart pencil skirt, shirt, jacket, a london looking woman. When in the bed room scenes red underwear will be used to create a sign of danger, the girls face will not be shown because this helps build up the feel of mystery. we also will use a red bag, this is to really get the message across that there is a lot more to this woman than meets the eye.

Mystery man - very similar to the Woman we have a smartly dress man, suit and tie, black and white, showing dull colours just like every other guy, this also created the idea of these to having a very simple relationship.

when looking at the syntagmatic approach we first start of with the relationship between the customs and location, working with location and using appropriate customs to help create the folk vibe.

then we move on to how we work the performance roll and narrative side to the music video together, this will be bound together with clever editing which is soon to come.