I first started looking at other advertisements within magazines and where they were placed. selecting Cosmopolitan i counted up how many pages were adverts and the found the percentage of how much of the magazine was adverts and in this case was 56% which is over half. Most of the magazines income was due to adverts and the cost of the magazine would break even on the cost to produced and distribute the magazine, the adverts are used to salaries and profit.
most music magazines would carry through a theme so the viewer can relate to the CD cover when looking for it, or use the CD cover on the advertisement. A release date is used and sponsors such as itunes, play.com and the magazine title may appear on the advert it's self.
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